A small report on the Uberisation

The Uberisation, but what is? According Wikipedia, the uberisation, or the uberification, is:

(Neologism) adoption of a model of trade to make resources available to customers from their smartphones, at any time and without delay.

Uber, valet with driver, blablacar, a car sharing service or Airbnb, rental housing, are examples. But the uberisation is not limited to this, and according to the experts, you don't see are only the beginning.

This trend is not without a few problems: the emergence of these new services is done in an unclear legal framework, at the expense of the players (taxis, hotels, etc.). A challenge for our society!

For those who like to read, the book Uberisation = torn economy? to be released end of April 2015, will push way address this evolution of our society:

The uberisation is a neologism that describes a recent phenomenon which the Californian technology company Uber is the direct inspiration and the perfect illustration. Uber has developed a mobile platform to connect to users with drivers equipped with vehicles (VTC) location in real time. The relationship from the order until payment is dematerialized, more charges d approach, more expectations interminable to find a taxi. Success is so dazzling that Uber is available in more than 250 cities and upsets the established order of taxis in most cities!

Nouvo offers us a small story on this uberisation, in particular citing Uber, this service which competition traditional taxis.

Quelbazar, convinced by the fact that the Uber service is a real added value for the user, offers you to try:

Click here to try Uber on Lausanne or Geneva with your first race offered (up to a maximum of 15 frs)

Click here if you want to try Uber in Lausanne as a driver.